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A hypnotherapy website that feels like the work itself

Sherri came to us on Squarespace and left with a custom site that moves like light on water. Here is what went into it.

Visit the live siteClinical hypnotherapy · Nanaimo, BC · Custom build · Motion design · Online booking · Blog
Sherri Kozubal website by VDT Sites, Clinical hypnotherapy in Nanaimo, BC

The client

Sherri Kozubal is a Medical Intuitive and Clinical Hypnotherapist based right here in Nanaimo, working with clients around the world by phone and video. Her practice is calm, personal and precise, and her website needed to feel the same way.

What they needed

Her previous site ran on Squarespace. It held her content, but it was slow on phones, locked to a template, and it did not feel like her. Her ask was specific: blues, silver and black, soft and interactive, an opening animation, and a site that works beautifully on every device.

What we built

We rebuilt everything from scratch as a custom site and migrated every word of her content, so nothing was lost in the move.

A living, breathing front page

The site opens with a breath of light and settles into an aurora hero that drifts behind her introduction. Sections reveal themselves as you scroll, service cards tilt and glow as you move across them, and none of it gets in the way of reading.

Booking built in

Her Calendly booking calendar is embedded and themed to match the site, so booking a session never feels like leaving it.

Her whole blog, moved over

All seven of her posts came across word for word, with clean URLs search engines can keep ranking.

The boring stuff, done properly

Contact form with direct email delivery, her domain moved onto modern infrastructure, and www quietly redirecting to the main address so there is only one version of the site for Google to index.

Sherri Kozubal website by VDT Sites, Clinical hypnotherapy in Nanaimo, BC, shown on a desktop screenSherri Kozubal website by VDT Sites, Clinical hypnotherapy in Nanaimo, BC, shown on a phone

Design notes

The concept we designed around was a river of light: the whole site flows downward like a current, and the motion is always slow, soft and deliberate. Wellness sites often end up either sterile or sparkly. The goal here was calm with a pulse.

The result

4.0MB → 2.3MB

hero images, re-encoded for phones

259KB → 165KB

initial page weight after our mobile pass

7 / 7

blog posts migrated with nothing lost

A site that finally matches the experience of working with her, loads quickly on a phone in a parking lot, and runs on infrastructure she owns. Her old template subscription is gone for good.

What the client said

I had the pleasure of working with Sem on my website recently. I had mentioned how much I was paying on two previous website builder companies. Not only did he help me reduce my yearly costs, but he completely upgraded my website. It's not just a website anymore. It's an experience for my potential clients. Finally I have a place where people can get a feel for what I do. That's not an easy thing to portray as a Medical Intuitive and Hypnotherapist but Sem nailed it. Finally knowing I have a company I can talk to about any issues and additions to the site in the future is invaluable. I like talking to real people again!
Sherri KRead it on Google

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